social media – J. Ashley Panter

How to Build a Facebook Ad From Scratch

Posted by ashley.panter
On October 15, 2018
0 Comments
advertising, digital marketing, facebook, marketing, small business, social media

When beginning their digital advertising journey, a lot of small business owners get overwhelmed and have no clue where to start. With a limited budget, many stress over picking the wrong social platform and creating an ad that performs poor ends up being a waste of money. On October 19, 2018, I spoke at the 7th Annual […]

Silent, But Deadly

Posted by ashley.panter
On September 12, 2018
0 Comments
marketing, social media, video

If you’ve heard it once, you’ve heard it a thousand times… CONTENT IS KING! Yes, pictures are great and .gifs are fun, but if content is king, social video is its kingdom as video is becoming insanely popular on social media, especially on mobile. I’m sure the popularity of video use in marketing isn’t surprising to […]

If You’re Going to Share on Social Media…

Posted by ashley.panter
On September 5, 2018
0 Comments
facebook, fact checking, fake news, google+, snopes, social media, social responsibility

If you’re going to share posts on social media platforms, you should always fact check the source. (7 minute read) In the era of “Fake News,” a ridiculous amount of spam now floats around social media. Fake News is often thought of as being created by the mainstream media, but in reality, social media is […]

Facebook Zero is Coming!

Posted by ashley.panter
On January 26, 2018
0 Comments
digital marketing, facebook, social media

Mark Zuckerberg’s goal with Facebook has always been to bring people together. Over the years though, Facebook has accidentally shifted away from being consumer focused and has taken on the roll of being a quick, inexpensive, and targeted vehicle for digital marketing, as well as for gaming and online shopping. I don’t know about you, […]

How a Smiley Face in the Right Place Can Improve Audience Engagement

Posted by ashley.panter
On July 17, 2017
0 Comments
advertising, digital marketing, emoji, emoticon, social media

Smirky face, fist bump, high five, dancing emoji, etc. At some point or another… you’ve used an emoji. And if you haven’t, you can’t ignore them any longer—emoji are here to stay. They gravitated towards social media and now they’re a regular fixture even in email communications (even though you won’t find emoji images in […]

How to Set Up a Killer Social Media Strategy for Your Biz

Posted by ashley.panter
On April 3, 2015
0 Comments
digital marketing, facebook, google+, infographic, instagram, linkedin, pinterest, social media, social media stats, twitter

We all know that it’s crucial “these day” to have a social media presence. However, creating a strategy to accomplish a successful social media campaign can be overwhelming. Most people don’t even know where to begin. And some even question whether they really need to be on social media? So, do you? Maybe not. However, if you’re not… […]

Social is the Future of Customer Experience

Posted by ashley.panter
On March 20, 2015
0 Comments
customer service, marketing, social media

More and more, customers are turning to social channels for customer service from their favorite (or least favorite) brands. Is your company ready? A recent infographic from Facebook Marketing Partner Sprinklr found: 78 percent of companies now say they have dedicated social media teams, up from 67 percent in 2012. 47 percent of Americans say […]

20 Social Media Features You Didn’t Know Existed

Posted by ashley.panter
On March 5, 2015
0 Comments
facebook, features, linkedin, pinterest, social media, tricks, twitter

Social media networks are continuously adding cool little features here and there, and it can be tough to keep up — especially if there’s no big announcement. For instance, did you know you can reorder the sections on your Facebook business Page? That you can embed a SlideShare presentation directly into a tweet? That you can add […]

Social Media Revolution 2015 #Socialnomics

Posted by ashley.panter
On March 5, 2015
0 Comments
digital marketing, revolution, social media, socialnomics, youtube

How important do you think digital marketing today is? Did you know that 90% of people trust peer recommendation? And that more people own a mobile a device THAN A TOOTHBRUSH??! Check out this alarming, but enlightening video:

8 Secrets to Building a Stunning LinkedIn Profile

Posted by ashley.panter
On March 5, 2015
0 Comments
jobs, linkedin, portfolio, resume, social media

Sometimes, defeat turns into opportunity. Even though you may not get a job or get the big promotion within your company like you’d hoped, always remember to be gracious and polite and still add them to your LinkedIn network. You never know when you will need or run into that connection down the road. I […]