A Creative Marketer \ Branding and Design Obsessed \ Social Media Junkie \ Addicted to UX & UI Design
I consider myself to be a rare find as a marketer. Unlike many marketers, I am both right brained and left brained. I am both a strategic and creative thinker and am always five steps ahead. With being a strategic and creative thinker, my passion and skills sets in graphic design, website development, user experience, and digital marketing (both social media and email marketing) are greatly enhanced due to my ability to think about projects in a very diverse and well-rounded perspective. In addition to my hard skills, my self-starting, culture-creating, and goal-driven attitude makes me a desirable addition to any company looking for growth.
I’m a creative marketer. I not only understand the “business world” and core business theory, but I also understand both the creative world and important design principles one must follow, in addition to understanding the technical world such as web development, database management, and analytic reporting, which makes me a valuable team member to any company as I can serve as a medium for a variety of departments and help those departments work together more effectively.
Although I possess many desirable skills, UX design is probably a skill that most companies don’t realize they need and an area that I’m naturally talented in. As both a designer and a marketer, in addition to being a strategic and creative thinker, every project that I’m connected to will be both well-designed and easy to use.
As you can see, I’m a jack of all trades with confidence in many different areas. Some see a jack of all trades as an expert in none, but I like to think of myself as a utility player… I can do it all. If you want a well-rounded marketer and someone who thinks outside-of-the-box (so cliche, I know), applies creative strategy to all areas of their marketing, and can help various teams within an organization understand how everything functions TOGETHER… I’m your gal.
Think back… when is the last time you really enjoyed visiting a website (and not because of the content) and had seamless navigation and page flow? Can’t think of one? That’s UX. People won’t remember good UX, but they ALWAYS remember bad UX. In this instance, I want to be unmemorable.
It’s a long established fact that a reader will be distracted by beautifully designed and readable content. Whether it’s print or digital, I design cool stuff that people just can’t help but to look at. Essentially, I make things pretty.
Social media? What can be hard about that? Everyone has a Facebook! But, does everyone know that when you run a business Facebook page, there are specific words you can’t use in your post or Facebook will reduce your reach by 1%? Doubtful. I know all of the social tricks.
Because I have a business mind, as well as a creative mind, targeting an audience, creating a strategic marketing plan, and then watching the results is just as much fun as putting together a puzzle to me.
I was ranked #15 overall as a JUCO player as a freshman.
I don’t trust people who don’t like dogs.
Caramel Macchiatos are my first love.
I can’t make it through the day without music.
Nov. 2018 – May 2019
Director of Creative Marketing
University System of Georgia Institution
At this major university, I worked for a united within an educational extension program under Public Service and Outreach. I assist with the direction of the organization’s marketing efforts, brand management, innovation, and user experience. In addition, I help guide the organizational messaging to both internal and external audiences, and work with faculty and professional staff in determining and meeting their needs for communicating with clients, prospects, stakeholders and partners.
I indirectly lead a group of Program Coordinators in marketing efforts and ensure that efforts comply with university and organization branding standards (which I helped develop, expand scope of, and implement statewide). I also support the group of Program Coordinators’ marketing efforts by providing event templates built in Adobe InDesign, digital campaign strategy, advertising assistance, and a yearly professional development conference (which I develop, manage, and facilitate).
In addition, I manage both print and digital marketing initiatives at a statewide level for the organization, which includes the organization website and user experience, as well as the yearly production of the “Small Business and Its Impact on Georgia” publication. In 2018, this publication won a Gold Hermes Creative Award in two different categories, a Bronze Stevie International Business Award in 2018, and a Bronze LACP Vision Award.
Aug. 2018 – Nov. 2018
Stadion Money Management
At Stadion, I helped implement new inbound marketing strategies, identified solutions for marketing budget savings, developed a social media implementation plan, in addition to provided a new approach to website usability, a wireframe, and other additions to help development and redesign their new website.
Nov. 2014 – Aug. 2018
University System of Georgia Institution
I currently work for an educational extension program of a University System of Georgia institution that is part of a pubic service and outreach mission. In this role, I manage the development, implementation, and assessment of marketing activities. I assists with management of both print and digital marketing initiatives, brand reputation and consistency, and the flow of organizational messaging to both internal and external audiences. I also manage and maintain the statewide website and UX. In addition, I work with faculty and professional staff in determining and meeting their requirements for communicating with clients, prospects, stakeholders and partners.
Re-designing the organization’s website was a primary duty when hired, as well as assisting with writing and oversaw implementation of a complete branding and marketing standards compliance plan. I also have provided design models to use with as well as provide a steady stream of content options for the 17 office locations (in addition two 2 special initiative offices) to use throughout their social media channels.
I also led the design efforts and content for a new innovative statewide publication, which is produced yearly and distributed throughout several economic development and community business support channels. This publication won a Gold Hermes Creative Award in 2018 in two different categories, a Bronze Stevie International Business Award in 2018, and a Bronze LACP Vision Award in 2018.
Mar. 2011 – Present
Blu Mountain Expressions
Blu Mountain Expressions is an inherently inquisitive bunch, invigorated by ideas and provoked by possibility. Marketing and graphic design is what they do. BME serves businesses throughout the Greater Atlanta/North Georgia area. Their seasoned professionals create modern, creative, high-impact designs for a wide variety of clients that range from small business, start-ups, and non-profits.
As Creative Director I manage day to day operations including invoicing, accounting, marketing, website development, client relations, and more. Furthermore, I also have a client list that I manage and create projects for ranging in a wide variety of marketing and design areas. My primary duty is marketing/design consulting for small businesses to help get their business off the ground and/or provide tools/resources and a strategy for a small business to grow as the digital world demands.
Jun. 2016 – Present
GO Sports Unlimited
At GO Kickball, I assist in the creation of social media images, t-shirt designs, logos, and help bring creative business initiatives to life via design.
Sept. 2012 – Nov. 2014
Harry Norman, REALTORS
While working at Harry Norman, REALTORS® as a Marketing Coordinator, I maintained and enhanced 65+ luxury real estate agents’ marketing, public relations, branding, and digital efforts. I assisted the agents with the design and innovative marketing materials that varied from print, to advertising and digital. I also managed the Forsyth/Lake Lanier Office’s social media presences and was responsible for their website develoment, optimization, and visibility. I led several monthly hands-on training workshops to help the agents better understand modern marketing tactics, social media, message crafting, in addition to learning and then training the agents how to use their HNR provided resources to enhance their listings.
While at the Forsyth/Lake Lanier Office, I increased their social followers by over 1,200% within a 2-year time frame, as well as increased their audience reach from by 4,000%. I also spear-headed, designed, and developed a monthly digital magazine, HNR’s Real Estate Guide, which was published both in digital and print format. The publication averaged 17,250 print distribution and 2,000+ online monthly views. I also led the coordination of many charity events such as two Red Cross Blood Drives, a Community-Wide “Yardsale,” a Chili Cook-Off, and 2 Benefit Horse Shows. All net proceeds of these events were donated to community non-profit organizations.
Oct. 2010 – Jun. 2012
Web/Graphic Design Assistant
I managed the majority of graphic design requests for the university that came through the Office of Public Relations. These requested required me to work within tight deadlines, complete the projects with accuracy and representation of the AU brand, in addition to meeting and communicating with clients and providing design solutions to meet their needs. I worked on a variety of projects ranging from brochures, campus maps, campus banners, redesigning department webpages, redesigning the ASU homepage and assisted with usability design, campus newspaper masthead, and assisted with general user experience insight and content writing.
May 2006 – Jan. 2009
I managed my own case load for screen print and embroidery projects. I reviewed design requests, met with clients, and completed the projects to meet the clients’ needs. I also helped manage inventory in the showroom and coordinate marketing initiatives to increase business efficiency and awareness.
M.A. Mass Communications (Emerging Media)
University of Georgia
The Emerging Media Master’s Program is designed to help graduate students understanding the use emerging media and how new technology fits into business. The program also teaches user experience, content development, project management graphic design, website development, social media listening and analytics, and ways to strategically managing emerging media to further career goals.
B.A. Communications (Public Relations | Art)
Served as Vice President of Lambda Alliance for ten months, and as President for two months. Serve as a Media Chair for a local club rugby team, Augusta Furies.
GOOGLE ONLINE BASICS
GOOGLE ONLINE FOR PROFESSIONALS
HUBSPOT SOCIAL MEDIA
HUBSPOT GROWTH-DRIVEN DESIGN
Social Media Strategy
Front-End Website Development
Branding & Identity
Communications & Social Media Strategist at MOSAIC Technologies Group
Ashley’s graphic design skills capture what audiences of varying ages, needs and purposes are looking for: grabbing attention when needed or servicing the content when that’s more appropriate. I turn to Ashley on a regular basis for assistance in graphic and web design (WordPress, SEO, site optimization), and she is always available. She goes above and beyond, commits only to what she is able to and consistently delivers. Ashley is funny, ambitious and hard working. My former student is as much a resource to me as I am to her. That is her own doing.
VP of Communications and Operations at JLL
Ashley is not only skilled in the area of design but she has a good working knowledge and understanding of what a brand is and how it should work. She is detail oriented, quick to learn and has exactly the right attitude for supporting company growth. On top of all this, she also understands technology. I was thrilled to have her on our team!
David R. Sanders
REALTOR at Harry Norman, REALTORS
Ashley is a quick and creative marketing expert skilled in graphic and web design and has a strong understanding of social media. An often overheard quote regarding her abilities as a Marketing Coordinator is “Ashley can do more in one day than XYZ did in a week.
Director, University Relations at Augusta State University
Ashley has been an asset to our office. Her skills and abilities in updating departmental webpages and creating posters and flyers for campus events are outstanding. Ashley is a very talented young lady.
Owner, Augusta Medical Billing
Ashley with Blu Mountain Expressions is a professional, personable and very talented graphic designer with a wide array of skills and products. Ashley’s work speaks for itself and she it timely as well as above average in talent and creativity. I would recommend Ashley for any graphic design project and feel confident that anyone would be more than satisfied with her results.
Regardless of the project type, the quality of work my team and I produce is THE most important part of my business. Nothing leaves my desktop without a thumbs up. Let’s connect and discuss whether or not my team and I are the right fit for your marketing/design needs.
Branding & Identity
Social Media Consulting
BRANDING & IDENTITY
USER EXPERIENCE CONSULTING
SOCIAL MEDIA CONSULTING
MARKETING MATERIAL DESIGN
A Few of My Clients
based in Athens, GA
Seven Oh Six 633-3362
holla [at] jashleypanter [dot] com