Two years ago, where and how we work changed drastically due to COVID-19. Businesses were forced to either adapt to the changing environment or close their doors for good… and the ones who chose to adapt were having to learn new technology and how to navigate remote work at unprecedented speeds, which essentially meant crossing…
Being young and extremely career driven, I honestly didn’t expect to stay at the University of Georgia for more than a few years. Five years later, here I am. Not only did I love my job and the organization I worked for (mainly because I truly believed in their mission), but I also love The…
As a small business, you have to keep up with currently marketing trends to keep your business competitive. And like most businesses, you’re constantly looking for ways to increase your brand awareness and drive traffic to your business.
With all of the marketing opportunities available, it can be a challenge to weed out the bad opportunities from the good… especially those that show an ROI (return on investment). So, to add another advertising opportunity into the mix… and one you may or may not have thought about… let’s talk about Waze.
If we’ve heard it once, we’ve heard it 1,000 times… social media advertising is important for small business marketing success… especially for veterinary medicine. If your target market is human (or humans with furbabies), Facebook should no doubt be your platform of choice.
When beginning their digital advertising journey, a lot of small business owners get overwhelmed and have no clue where to start. With a limited budget, many stress over picking the wrong social platform and creating an ad that performs poor ends up being a waste of money. On October 19, 2018, I spoke at the 7th Annual…
If we’ve heard it once, we’ve heard it 1,000 times… social media advertising is important for small business marketing success. However, what they don’t tell you is which platform is best for your business. On October 19, 2018, I spoke at the 7th Annual Women’s Business Expo in Athens, GA about my favorite social media…
If you’ve heard it once, you’ve heard it a thousand times… CONTENT IS KING! Yes, pictures are great and .gifs are fun, but if content is king, social video is its kingdom as video is becoming insanely popular on social media, especially on mobile. I’m sure the popularity of video use in marketing isn’t surprising to…
Yesterday, I read a headline that said, “Dunkin’ is dropping the ‘Donuts’ from its name.” At first, I thought to myself, “Well that’s stupid.” But then, I started thinking, “Is it though? Am I the idiot? Is it really a genius marketing move?” (3 minute read) Re-branding is a tricky business… for any company. When…