Entrepreneur – J. Ashley Panter

How I Landed My “Dream Job”

Posted by ashley.panter
On June 15, 2019
0 Comments
entrepreneurship, motivation

Being young and extremely career driven, I honestly didn’t expect to stay at the University of Georgia for more than a few years. Five years later, here I am. Not only did I love my job and the organization I worked for (mainly because I truly believed in their mission), but I also love The […]

Don’t Get Left Waze Behind in Marketing

Posted by ashley.panter
On March 21, 2019
0 Comments
google ads, marketing, paid ads, retail, search, waze

As a small business, you have to keep up with currently marketing trends to keep your business competitive. And like most businesses, you're constantly looking for ways to increase your brand awareness and drive traffic to your business. With all of the marketing opportunities available, it can be a challenge to weed out the bad opportunities from the good... especially those that show an ROI (return on investment). So, to add another advertising opportunity into the mix... and one you may or may not have thought about... let's talk about Waze.

The Power of Facebook Wizardry

Posted by ashley.panter
On October 8, 2018
0 Comments
advertising, facebook, marketing, uga sbdc

If we’ve heard it once, we’ve heard it 1,000 times… social media advertising is important for small business marketing success. However, what they don’t tell you is which platform is best for your business. On October 19, 2018, I spoke at the 7th Annual Women’s Business Expo in Athens, GA about my favorite social media […]

Why Millennials Are Winning in Business

Posted by ashley.panter
On August 24, 2018
0 Comments
business, investments, millennials, robocalls, sales, stocks, telemarketing, wolf of wall street

I’ve caught myself over the past few months becoming more and more angry with every phone call I have to answer. Why? Because robocalls and telemarketing has gotten out of control. I’ve even shared my frustration via my social media channels in true Millennial fashion with hopes that at least ONE sales person will see […]

How to Build Your Personal Brand Like a Boss

Posted by ashley.panter
On May 27, 2018
0 Comments
brand building, branding, cmo, goals, jeff perkins, marketing, michael barber, motivation, seinfeld

If you’re (what I call) a hustla and don’t own your own business, building your personal brand can be pretty difficult… especially the younger you are because you don’t have a lot of experience or a ginormous portfolio… yet. (6 minute read) Then, it happens to us all… we get a job at a great […]

How to Use Cheap Marketing Tactics to Grow Your Business

Posted by ashley.panter
On May 8, 2018
0 Comments
business growth, digital marketing, logo design, marketing, marketing collateral, small business, ux, website design

Growing your brand in a crowded market place is hard. If you aren’t up on the latest marketing trends and aren’t super tech-savvy, it may seem impossible to compete. Many small businesses don’t have much of a budget to invest. So, they Google, “How to market your business cheap.” The answer? …you don’t. How many […]

User Experience in Marketing

Posted by ashley.panter
On May 5, 2018
0 Comments
branding, design, marketing, usability, user experience, ux, uxm

User experience in marketing is EVERYWHERE, but not many people realize it… especially in the business world. And when they do think of UX in marketing, generally, it’s very basic thinking like, “did the customer/user have a positive interaction with my business?” However, as we learned in the first part of this blog series (How […]

How to Connect Through Experience

Posted by ashley.panter
On April 12, 2018
0 Comments
business management, customer service, gain and retain, user experience, ux, uxm

The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]

The True Meaning of Leading from Behind

Posted by ashley.panter
On June 19, 2017
3 Comments
entrepreneurship, leadership, wolf pack

Every now and again, you run across something that just gets to you… it really sticks. Whether it be a poem, motivational quote, a book, or maybe a story of business success, often times, these bits of inspiration stay with us and help keep us entrepreneurs moving forward. Today, while scrolling through Facebook (as us […]

Business and Leadership Lessons We Can Learn from March Madness

Posted by ashley.panter
On April 5, 2016
0 Comments
basketball, business, leadership, managing a business, march madness

Growing up, almost every kid dreams of playing for their favorite childhood team and winning a National Championship. However, most kids don’t get to live out those dream… unless your are Ryan Achidiacono, who grew up eating, breathing and sleeping Villanova Wildcat basketball and then led his team last night (Monday, April 4, 2016) to […]

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