A former client, the owner of Voila Salon located in Roswell, GA, reached out to me to help her create a branding and identity package for her new non-profit fundraising management company, Motli.
Motli’s goal is to take the stress of out fundraising and help raise funds for causes that we care about to help create a better tomorrow for the communities in which we live.
The first step of this process was to understand what the company was about and how their wants to be perceived by their target audience. Once we determined that the logo needed to resonate with the Greater Atlanta community, my team and I developed a logo that not only represented Motli, but also the upscale atmosphere of Alpharetta, Milton, East Cobb, and Roswell.
We then research color schemes that represented peace, nature, serenity, community, and luxury. After providing the client with a few different color scheme options, having a neutral grey, luxurious navy, and calming blue scheme was determined to be the winner.
After the logo and color schemes were decided, my team and I next researched possible personas for Motli and developed a three month social media campaign surrounding the message that Motli wanted to relay to their potential clients, which is that they can help put the fun back into fundraising.
Below, you will see a few examples of the final product: