More and more, customers are turning to social channels for customer service from their favorite (or least favorite) brands. Is your company ready? A recent infographic from Facebook Marketing Partner Sprinklr found:
- 78 percent of companies now say they have dedicated social media teams, up from 67 percent in 2012.
- 47 percent of Americans say Facebook is their No. 1 influencer of purchases.
- 77 percent of all social networking users are now accessing social networks via mobile devices.
Here’s the full infographic, highlighting customers’ relationships with brands on social media channels:
(Source: Justin Lafferty, Social Times)