8 Secrets to Building a Stunning LinkedIn Profile

Sometimes, defeat turns into opportunity.

Even though you may not get a job or get the big promotion within your company like you’d hoped, always remember to be gracious and polite and still add them to your LinkedIn network. You never know when you will need or run into that connection down the road. I can almost guarantee you that if you work in the same industry, at some point or another your paths will cross again and having that connection will really help.

Make the first move and reach out and connect! Often times your LinkedIn profile will get you in front of someone who knows someone who is looking for a great employee like yourself!

But now to the real part of this post… how to stand out from the competition:

1. Build a multimedia profile.

Most profiles on LinkedIn are just plain text — how boring is that? Build a visual profile and you’ll instantly stand out. This LinkedIn feature (called “Professional Portfolio”) allows you to share presentations, photos, videos, links, PDFs and more. So use it to your advantage and show off your creative work!

Look what a big difference it makes. I added just a few visuals to my Faith Driven Business job on my LinkedIn profile — a photo of one of our team meetings, a link to FaithDrivenBusiness.com, and links to three of our free reports. It already looks muchbetter.

Want to see how it’s done? Check out this Professional Portfolio breakdown here at Social Media Examiner.

2. Go for detail.

Elaborate on the areas that simply wouldn’t fit on a hard copy resume, like an odd job, volunteer position, or success story. I included my coursework when I was job searching just out of college. I never would have put that on a hard copy resume — information overload! — but it had its place on LinkedIn, where potential employers could see I’d taken classes to gain desired multimedia skills.

3. Write a killer summary.

Whatever you do, don’t leave the summary blank or limit it to a few bland sentences. This is your chance to be creative and describe who you are and what you’re passionate about. Make it personal, while also highlighting key accomplishments you don’t want anyone to miss. LinkedInsights has some great summary examples here.

4. Don’t be afraid to connect.

You could seriously get a job this way — I would know! If you genuinely want to keep up with a contact, then connect on LinkedIn. Write a personal note saying “hello.”

5. Network in LinkedIn groups.

Groups show up in your profile and demonstrate your interests. But beyond that, LinkedIn groups are a great way to meet people in your industry and have a meaningful conversation — which is why we have a Faith Driven Business LinkedIn group. These groups are a valuable resource, so use them! When you run into a challenge you don’t know how to solve, find a group of similar professionals who’ve likely run into the same problem. Ask for help. And help others in return — they’ll remember the favor!

6. Give recommendations and endorsements.

Give and people are likely to give back to you. It’s a chance to help your fellow professionals, and it establishes you as an authority.

7. Ask for recommendations.

These make for a priceless first impression! You know people who would gladly recommend your work, so ask them to do so on LinkedIn. But don’t rely on LinkedIn to do the asking for you with their recommendations request feature. The best approach is to ask in person or to write a personal email sincerely expressing what their recommendation would mean to you.

8. Keep it organized.

With all the options for LinkedIn fields to fill out (experience, education, coursework, volunteering), your profile can get really big, really fast! Take control by making your descriptions easily scannable. Bullet points can save your life. Look how Jeff Hodgkinson (recognized for having one of the best LinkedIn profiles) organized his summary with bullet points. Simple and straightforward!


  • Make a custom profile URL and use it — on business cards, in your email signature, in blogging bios, on your website. It’s an easy and memorable way for people to connect with you.
  • Follow relevant news and companies. Like groups, these demonstrate your interests and help you keep up with the latest news.
  • Post professional LinkedIn status updates and show that you know your stuff. Got a professional blog? Share your blog posts and interesting industry news.


(Source: Huffington Post, Cat Knarr, Editor and Community Manager, Faith Driven Business)

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