digital marketing – J. Ashley Panter

How to Build a Facebook Ad From Scratch

Posted by ashley.panter
On October 15, 2018
0 Comments
advertising, digital marketing, facebook, marketing, small business, social media

When beginning their digital advertising journey, a lot of small business owners get overwhelmed and have no clue where to start. With a limited budget, many stress over picking the wrong social platform and creating an ad that performs poor ends up being a waste of money. On October 19, 2018, I spoke at the 7th Annual […]

How to Use Cheap Marketing Tactics to Grow Your Business

Posted by ashley.panter
On May 8, 2018
0 Comments
business growth, digital marketing, logo design, marketing, marketing collateral, small business, ux, website design

Growing your brand in a crowded market place is hard. If you aren’t up on the latest marketing trends and aren’t super tech-savvy, it may seem impossible to compete. Many small businesses don’t have much of a budget to invest. So, they Google, “How to market your business cheap.” The answer? …you don’t. How many […]

Facebook Zero is Coming!

Posted by ashley.panter
On January 26, 2018
0 Comments
digital marketing, facebook, social media

Mark Zuckerberg’s goal with Facebook has always been to bring people together. Over the years though, Facebook has accidentally shifted away from being consumer focused and has taken on the roll of being a quick, inexpensive, and targeted vehicle for digital marketing, as well as for gaming and online shopping. I don’t know about you, […]

How a Smiley Face in the Right Place Can Improve Audience Engagement

Posted by ashley.panter
On July 17, 2017
0 Comments
advertising, digital marketing, emoji, emoticon, social media

Smirky face, fist bump, high five, dancing emoji, etc. At some point or another… you’ve used an emoji. And if you haven’t, you can’t ignore them any longer—emoji are here to stay. They gravitated towards social media and now they’re a regular fixture even in email communications (even though you won’t find emoji images in […]

5 Things to Consider Before Using an Image From Google

Posted by ashley.panter
On October 7, 2015
0 Comments
copyright, digital marketing, google+, law, media law, stock photography

We’ve all heard the old saying, “a picture is worth a thousand words,” but when that picture is protected by copyright, the picture could be worth $25,000 instead. As the popularity of social media grows, so does the amount of content that circulates through our news feed. Users can post or share their own or anyone […]

How to Set Up a Killer Social Media Strategy for Your Biz

Posted by ashley.panter
On April 3, 2015
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digital marketing, facebook, google+, infographic, instagram, linkedin, pinterest, social media, social media stats, twitter

We all know that it’s crucial “these day” to have a social media presence. However, creating a strategy to accomplish a successful social media campaign can be overwhelming. Most people don’t even know where to begin. And some even question whether they really need to be on social media? So, do you? Maybe not. However, if you’re not… […]

Social Media Revolution 2015 #Socialnomics

Posted by ashley.panter
On March 5, 2015
0 Comments
digital marketing, revolution, social media, socialnomics, youtube

How important do you think digital marketing today is? Did you know that 90% of people trust peer recommendation? And that more people own a mobile a device THAN A TOOTHBRUSH??! Check out this alarming, but enlightening video: