How Nintendo is Killing Their Brand

On May 15, 2015

Although this post isn’t exactly about marketing, SEO, graphic design, or other entrepreneur type topics, I feel it’s still semi-related to the field in a sense because of branding and poor marketing choices. According to TechTimes, Nintendo announced last month that more than two million copies of their new Mario Kart 8 for Wii U […]

Social is the Future of Customer Experience

On March 20, 2015

More and more, customers are turning to social channels for customer service from their favorite (or least favorite) brands. Is your company ready? A recent infographic from Facebook Marketing Partner Sprinklr found: 78 percent of companies now say they have dedicated social media teams, up from 67 percent in 2012. 47 percent of Americans say […]

Brain Quirks Every Marketer Should Know

On March 11, 2015

The human mind is an amazing thing, but it certainly has its quirks and flaws (but what doesn’t, right?). The technical term for these flaws: Cognitive biases. Cognitive biases means irrational thought patterns. These patterns may have worked for cavemen, but they really make our marketer have to work hard nowawdays. These brain quirks can seriously […]

The Best (and Worst) Words to Use in an Email Subject Line

On March 5, 2015

Can you guess which words can make or break an email campaign? A new study reveals the answers. Marketers need to be black and white about the value of an email message. And there’s no better place to do that than in the subject line. In fact, a new study from email marketing agency Alchemy […]

Page 2 of 212

Scroll