Insights & Inspiration

Explore ideas, tips, and stories on design, marketing, and creativity—crafted to inspire and inform.

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Carpe Diem

  • On July 7, 2015
I ran across this video today and this “poem,” if you will, that really intrigued/spoke to me. It got me thinking, what IS my digital legacy? What will I leave behind? I suppose this website is a great start. I want my digital shadow to be of my digital followers of like mind who also […]
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How Nintendo is Killing Their Brand

  • On May 15, 2015
Although this post isn’t exactly about marketing, SEO, graphic design, or other entrepreneur type topics, I feel it’s still semi-related to the field in a sense because of branding and poor marketing choices. According to TechTimes, Nintendo announced last month that more than two million copies of their new Mario Kart 8 for Wii U […]
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9 Tips to Checkmate Google

  • On April 29, 2015
For years Google has dominated the internet and more or less held a monopoly on consumer searches. Not only used as a noun, but also a verb. Nobody ever says, “Yahoo those song lyrics.” However, with rapid changes in social media and new trends in online consumer behavior, webmasters face difficult challenges when it comes to […]
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Mobilegeddon is Coming!

  • On April 20, 2015
The world’s biggest search engine shakes up its algorithms… again. Although Google updates it’s algorithms regularly, a revision of this size is rare. The last “big” revision happened in 2012 when Google altered it’s algorithm to weed out misleading websites. Due to the uproar this caused in 2012, Google has tried to soften the blow […]
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Social is the Future of Customer Experience

  • On March 20, 2015
More and more, customers are turning to social channels for customer service from their favorite (or least favorite) brands. Is your company ready? A recent infographic from Facebook Marketing Partner Sprinklr found: 78 percent of companies now say they have dedicated social media teams, up from 67 percent in 2012. 47 percent of Americans say […]
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People Your Team Needs to Succeed

  • On March 16, 2015
You may be running the show, but the people on your team have just as much of an impact on your company’s success as you do. I know this to be true more than anyone! Smart entrepreneurs surround themselves with positive people (but also smart people), especially when business is slow. Positive people come in […]
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“Empathy is the starting point for a design that is focused on people.”

— David Kelley