The Inclusion of Donuts is Important

The Inclusion of Donuts is Important

  • Posted by ashley.panter
  • On September 5, 2018
  • 0 Comments
  • brand strategy, branding, donuts, dunkin donuts, marketing, rebranding
Yesterday, I read a headline that said, “Dunkin’ is dropping the ‘Donuts’ from its name.” At first, I thought to myself, “Well that’s stupid.” But then, I started thinking, “Is it though? Am I the idiot? Is it really a genius marketing move?” (3 minute read) Re-branding is a tricky business… for any company. When […]
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