Yesterday, I read a headline that said, “Dunkin’ is dropping the ‘Donuts’ from its name.” At first, I thought to myself, “Well that’s stupid.” But then, I started thinking, “Is it though? Am I the idiot? Is it really a genius marketing move?” (3 minute read) Re-branding is a tricky business… for any company. When…
If you’re (what I call) a hustla and don’t own your own business, building your personal brand can be pretty difficult… especially the younger you are because you don’t have a lot of experience or a ginormous portfolio… yet. (6 minute read) Then, it happens to us all… we get a job at a great…
User experience in marketing is EVERYWHERE, but not many people realize it… especially in the business world. And when they do think of UX in marketing, generally, it’s very basic thinking like, “did the customer/user have a positive interaction with my business?” However, as we learned in the first part of this blog series (How…
Many small business owners neglect their company website. For whatever reason, web design gets overlooked when it comes to marketing strategy and social media seems to be the primary focus because it’s free. For someone working in the industry, this is a “#SMH” moment as web design is one of the most effective services you…