advertising – J. Ashley Panter

How to Build a Facebook Ad From Scratch

Posted by ashley.panter
On October 15, 2018
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advertising, digital marketing, facebook, marketing, small business, social media

When beginning their digital advertising journey, a lot of small business owners get overwhelmed and have no clue where to start. With a limited budget, many stress over picking the wrong social platform and creating an ad that performs poor ends up being a waste of money. On October 19, 2018, I spoke at the 7th Annual […]

The Power of Facebook Wizardry

Posted by ashley.panter
On October 8, 2018
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advertising, facebook, marketing, uga sbdc

If we’ve heard it once, we’ve heard it 1,000 times… social media advertising is important for small business marketing success. However, what they don’t tell you is which platform is best for your business. On October 19, 2018, I spoke at the 7th Annual Women’s Business Expo in Athens, GA about my favorite social media […]

How a Smiley Face in the Right Place Can Improve Audience Engagement

Posted by ashley.panter
On July 17, 2017
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advertising, digital marketing, emoji, emoticon, social media

Smirky face, fist bump, high five, dancing emoji, etc. At some point or another… you’ve used an emoji. And if you haven’t, you can’t ignore them any longer—emoji are here to stay. They gravitated towards social media and now they’re a regular fixture even in email communications (even though you won’t find emoji images in […]