My Blog – J. Ashley Panter

Increase meeting usability by designing for Zoom

Posted by ashley.panter
On May 29, 2022
0 Comments
PowerPoint, Slide Deck, Technology, UI Design, user experience, User Interface, Zoom

Two years ago, where and how we work changed drastically due to COVID-19. Businesses were forced to either adapt to the changing environment or close their doors for good… and the ones who chose to adapt were having to learn new technology and how to navigate remote work at unprecedented speeds, which essentially meant crossing […]

How I Landed My “Dream Job”

Posted by ashley.panter
On June 15, 2019
0 Comments
entrepreneurship, motivation

Being young and extremely career driven, I honestly didn’t expect to stay at the University of Georgia for more than a few years. Five years later, here I am. Not only did I love my job and the organization I worked for (mainly because I truly believed in their mission), but I also love The […]

Don’t Get Left Waze Behind in Marketing

Posted by ashley.panter
On March 21, 2019
0 Comments
google ads, marketing, paid ads, retail, search, waze

As a small business, you have to keep up with currently marketing trends to keep your business competitive. And like most businesses, you're constantly looking for ways to increase your brand awareness and drive traffic to your business. With all of the marketing opportunities available, it can be a challenge to weed out the bad opportunities from the good... especially those that show an ROI (return on investment). So, to add another advertising opportunity into the mix... and one you may or may not have thought about... let's talk about Waze.

Making Facebook Ads Work for Vets

Posted by ashley.panter
On March 14, 2019
0 Comments
dogs, marketing

If we’ve heard it once, we’ve heard it 1,000 times… social media advertising is important for small business marketing success... especially for veterinary medicine. If your target market is human (or humans with furbabies), Facebook should no doubt be your platform of choice.

How to Build a Facebook Ad From Scratch

Posted by ashley.panter
On October 15, 2018
0 Comments
advertising, digital marketing, facebook, marketing, small business, social media

When beginning their digital advertising journey, a lot of small business owners get overwhelmed and have no clue where to start. With a limited budget, many stress over picking the wrong social platform and creating an ad that performs poor ends up being a waste of money. On October 19, 2018, I spoke at the 7th Annual […]

The Power of Facebook Wizardry

Posted by ashley.panter
On October 8, 2018
0 Comments
advertising, facebook, marketing, uga sbdc

If we’ve heard it once, we’ve heard it 1,000 times… social media advertising is important for small business marketing success. However, what they don’t tell you is which platform is best for your business. On October 19, 2018, I spoke at the 7th Annual Women’s Business Expo in Athens, GA about my favorite social media […]

Silent, But Deadly

Posted by ashley.panter
On September 12, 2018
0 Comments
marketing, social media, video

If you’ve heard it once, you’ve heard it a thousand times… CONTENT IS KING! Yes, pictures are great and .gifs are fun, but if content is king, social video is its kingdom as video is becoming insanely popular on social media, especially on mobile. I’m sure the popularity of video use in marketing isn’t surprising to […]

The Inclusion of Donuts is Important

Posted by ashley.panter
On September 5, 2018
0 Comments
brand strategy, branding, donuts, dunkin donuts, marketing, rebranding

Yesterday, I read a headline that said, “Dunkin’ is dropping the ‘Donuts’ from its name.” At first, I thought to myself, “Well that’s stupid.” But then, I started thinking, “Is it though? Am I the idiot? Is it really a genius marketing move?” (3 minute read) Re-branding is a tricky business… for any company. When […]

If You’re Going to Share on Social Media…

Posted by ashley.panter
On September 5, 2018
0 Comments
facebook, fact checking, fake news, google+, snopes, social media, social responsibility

If you’re going to share posts on social media platforms, you should always fact check the source. (7 minute read) In the era of “Fake News,” a ridiculous amount of spam now floats around social media. Fake News is often thought of as being created by the mainstream media, but in reality, social media is […]

Why Millennials Are Winning in Business

Posted by ashley.panter
On August 24, 2018
0 Comments
business, investments, millennials, robocalls, sales, stocks, telemarketing, wolf of wall street

I’ve caught myself over the past few months becoming more and more angry with every phone call I have to answer. Why? Because robocalls and telemarketing has gotten out of control. I’ve even shared my frustration via my social media channels in true Millennial fashion with hopes that at least ONE sales person will see […]

Page 1 of 612 3 ›»