Project Description

A good friend and owner of Roofing & Exterior Solutions located in Cumming, GA, reached out to me to help him create a branding and identity package for his new roofing company.

His goal was to create a moderns brand that was “sexy” and very different from any other roofing companies.

The first step of this process was to understand what the company was about and how they want to be perceived by their target audience. Once we determined that the logo needed to resonate with the Greater Atlanta community, I developed a logo that not only represented the company, but also the upscale atmosphere of the north Atlanta community.

By working with the client, we came up with a color scheme that was clean, sleek, modern, sexy, and would appeal to upscale middle-aged women (the target audience).

After the logo and color schemes were decided, I developed business cards, a website, and a social media presence.

Below, you will see a few examples of the final product: