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Hi, I am

J. Ashley Panter

I am Marketing + Design Obsessed.

about me

Born to be a Marketer \ Branding and Design Obsessed \ Social Media Junkie \ Addicted to UX

I consider myself to be a rare find as a marketing expert. Unlike many marketers, I am both right brained and left brained. I am a strategic thinker and am always five steps ahead, but I also am a rockstar in graphic designwebsite design and user experiencesocial media marketingtranslating performance metrics, and other professional qualities. I strongly believe that my self starting, culture creating, and goal driven attitude makes me a desirable candidate for any company looking for growth.

Unlike most marketing professionals, I understand both the business world, as well as the technical world. I am a great mediator between both marketing and technology departments and often help both departments communicate and help translate concepts into functional designs for both sides. Along with understanding both marketing and technology lingo, I have a raw talent for design and have experience in the graphic design industry as well.

Although I possess many desirable skills, UX design is probably a skill that most companies don’t realize they need and a skill that I’m naturally talented in. As both a designer and a marketer, I can’t help but to always think about the user first and foremost.

As you can see, I’m a jack of all trades. Some see a jack of all trades as an expert in none, but I like to think of myself as a utility player… I can do it all. So, if you want a well rounded marketer who can provide insight in many different areas and be able to understand how everything functions TOGETHER… well, I’m your gal.

Obsessions

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USER EXPERIENCE

Think back… when is the last time you really enjoyed visiting a website (and not because of the content) and had seamless navigation and page flow? Can’t think of one? That’s UX. People won’t remember good UX, but they ALWAYS remember bad UX. In this instance, I want to be unmemorable.

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DESIGN

It’s a long established fact that a reader will be distracted by beautifully designed and readable content. Whether it’s print or digital, I design cool stuff that people just can’t help but to look at. Essentially, I make things pretty. 

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SOCIAL MEDIA

Social media? What can be hard about that? Everyone has a Facebook! But, does everyone know that when you run a business Facebook page, there are specific words you can’t use in your post or Facebook will reduce your reach by 1%? Doubtful. I know all of the social tricks.

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MARKETING

Because I have a business mind, as well as a creative mind, targeting an audience, creating a strategic marketing plan, and then watching the results is just as much fun as putting together a puzzle to me.

Fun Fact

I was ranked #15 overall as a JUCO player as a freshman.

I don’t trust people who don’t like dogs.

Coffee > Tea.

I can’t make it through the day without music.

resume

WORK HISTORY

Nov. 2014 – Present

Marketing Manager

University of Georgia

I currently work for the Small Business Development Center, a Public Service and Outreach unit of UGA. At the UGA SBDC, I help manage the development, implementation, and assessment of marketing activities. I assists with management of both print and digital marketing initiatives, brand reputation and consistency, and the flow of organizational messaging to both internal and external audiences. I also manage and maintain the statewide website and UX. In addition, I work with faculty and professional staff in determining and meeting their requirements for communicating with clients, prospects, stakeholders and partners.

Mar. 2011 – Present

Creative Director

Blu Mountain Expressions

Blu Mountain Expressions is an inherently inquisitive bunch, invigorated by ideas and provoked by possibility. Marketing and graphic design is what they do. BME serves businesses throughout the Greater Atlanta/North Georgia area. Their seasoned professionals create modern, creative, high-impact designs for a wide variety of clients that range from small business, start-ups, and non-profits.

As Creative Director I manage day to day operations including invoicing, accounting, marketing, website development, client relations, and more. Furthermore, I also have a client list that I manage and create projects for ranging in a wide variety of marketing and design areas. My primary duty is marketing/design consulting for small businesses to help get their business off the ground and/or provide tools/resources and a strategy for a small business to grow as the digital world demands.

Jun. 2016 – Present

Freelance Designer

GO Sports Unlimited

At GO Kickball, I assist in the creation of social media images, t-shirt designs, logos, and help bring business initiatives to life via design.

Sept. 2012 – Nov. 2014

Marketing Coordinator

Harry Norman, REALTORS

As a Marketing Coordinator, I maintained and enhanced 65+ residential real estate agents’ marketing, public relations, branding, and digital efforts. I assisted the agents with design and innovative marketing materials that vary from print to digital. I also managed the Forsyth/Lake Lanier Office’s social media presences and was responsible for their optimization and visibility on the web. I lead several monthly hands-on workshops to help the agents better understand and use their HNR provided resources. While at the Forsyth/Lake Lanier Office, I increased their social followers by over 1,200% within a 2-year time frame, as well as increased their audience reach from by 4,000%. I also started HNR’s Real Estate Guide, which was published monthly in both digital and print. The publication averaged 17,250 print distribution and 2,000+ only views monthly. I also led the coordination of many charity events such as: 2 Red Cross Blood Drives, a Community Wide Yardsale, a Chili Cook-Off, and 2 Benefit Horse Shows.

Oct. 2010 – Jun. 2012

Web/Graphic Design Assistant

Augusta University

I worked for AU’s Office of Public Relations assisting the graphic designer and web designer. I helped develop and maintain departmental web pages for Augusta University. Along with my website duties, I took on high volumes of graphic design projects which require me to design according to specific design specifications, put the design through the approval phase, make revisions recommended, get final approval, and send the design to the printer print ready. Some of the projects I worked on range from brochures, to flyers, posters, certificates, invitations, newsletters, handbook covers, campus maps, and more.

May 2006 – Jan. 2009

Graphic Designer

Xtrem Printgraphics

I worked as a designer and created mainly t-shirt designs, but occasionally worked on a few logos. I became swift in Macromedia Freehand and Streamline. I know how to separate designs as well and punch embroidery designs. I am very knowledgeable in the silk screening and promotional product process.

EDUCATION

2017

M.A. Mass Communications (Emerging Media)

University of Georgia

The Emerging Media Master’s Program is designed to help graduate students understanding the use emerging media and how new technology fits into business. The program also teaches user experience, content development, project management graphic design, website development, social media listening and analytics, and ways to strategically managing emerging media to further career goals.

2012

B.A. Communications (Public Relations | Art)

Augusta University

Served as Vice President of Lambda Alliance for ten months, and as President for two months. Serve as a Media Chair for a local club rugby team, Augusta Furies.

Download CV

Marketing Skills

User Experience

Inbound Marketing

Market Research

Marketing Strategy

Design Skills

Adobe Creative Suite

WordPress

HTML

SEO

Branding & Identity

TESTIMONIALS

Sea Stachura

Communications & Social Media Strategist at MOSAIC Technologies Group

Ashley’s graphic design skills capture what audiences of varying ages, needs and purposes are looking for: grabbing attention when needed or servicing the content when that’s more appropriate. I turn to Ashley on a regular basis for assistance in graphic and web design (WordPress, SEO, site optimization), and she is always available. She goes above and beyond, commits only to what she is able to and consistently delivers. Ashley is funny, ambitious and hard working. My former student is as much a resource to me as I am to her. That is her own doing.

Patsy Alston

VP of Communications and Operations at JLL

Ashley is not only skilled in the area of design but she has a good working knowledge and understanding of what a brand is and how it should work. She is detail oriented, quick to learn and has exactly the right attitude for supporting company growth. On top of all this, she also understands technology. I was thrilled to have her on our team!

David R. Sanders

REALTOR at Harry Norman, REALTORS

Ashley is a quick and creative marketing expert skilled in graphic and web design and has a strong understanding of social media. An often overheard quote regarding her abilities as a Marketing Coordinator is “Ashley can do more in one day than XYZ did in a week.

Tunisia Williams

Director, University Relations at Augusta State University

Ashley has been an asset to our office. Her skills and abilities in updating departmental webpages and creating posters and flyers for campus events are outstanding. Ashley is a very talented young lady.

Laura Garner

Owner, Augusta Medical Billing

Ashley with Blu Mountain Expressions is a professional, personable and very talented graphic designer with a wide array of skills and products. Ashley’s work speaks for itself and she it timely as well as above average in talent and creativity. I would recommend Ashley for any graphic design project and feel confident that anyone would be more than satisfied with her results.

portfolio

Women in Craft Beer Website

Sip 'N Snack App

Sip ‘N Snack App

GRADY NEWSOURCE UX STUDY

Grady Newsource UX Study

State of Small Business 2017

State of Small Business 2017

State of Small Business 2016

State of Small Business 2015

UGA SBDC Client Success Ad

UGA SBDC ExportGA Ad

Allstar Sporting Goods

Allstar Sporting Goods Website

UGA Public Service & Outreach Ad (Part II)

UGA Public Service & Outreach Ad

Athens Graphic Designer

Luxury Real Estate Brochure

Real Estate Magazine

Luxury Real Estate Ad

Luxury Real Estate Ad

Luxury Real Estate Ad

Luxury Real Estate Ad

Luxury Real Estate Ad

Angela Stewart DeLorme, Attorney at Law Website

Luxury Real Estate Ad

Plantation Shutters Website

Branding & Identity

US Cycling Logo

Blu Mountain Expressions Logo

Business Cards

Brochure

Truck Sign Magnet

Film Series Poster

Maxwell Theatre Calendar

Augusta State University Campus Map

Plantation Shutters Business Cards

Augusta State University PKP Poster

hire me

Ayyyyyyy, it’s true! I AM for hire… as a freelancer! I work with primarily small businesses assisting with website design, branding and identity, as well as general social media and digital marketing consulting. However, I also have worked with several large companies to create event logos, marketing collateral, and other design projects.

I have two freelance companies that I work with… Blu Mountain Expressions and EM Creative. Blu Mountain Expressions is a one gal show… just me. Generally, BME works with clients who are needing one-off projects (i.e. logo, business card design, flyer, ad, brochure, website design). The other company I work with, EM Creative, is a solid team of three highly creative souls with extensive marketing experience. EM Creative tends to partner with larger clients whose projects require ongoing attention.

Regardless of the company, my clients are THE most important part of my business. Learn more about my team and I and how we could be the right fit for your marketing/design needs.

Branding & Identity

You know who you are, but telling the world what you’re all about isn’t always so easy. At Blu Mountain Expressions, we will help establish and build your brand based upon your company values and vision. We will help ensure your vision and message is clear and consistent across all your materials.

Website Design

In today’s world, if you don’t have a web presence, you’re in serious trouble. At minimum, you should have a website… and a responsive one at that. Don’t know what responsive means? Then you REALLY need us to help you out. From design to development, Blu Mountain Expressions can ensure that you stand out from the crowd and be found via search engines.

Brochure Development

From stationary to brochures and business cards, if you provide the face, Blu Mountain Expression will make sure it’s “pretty” and makes you and your business look like a million bucks. We will make sure your verbiage is engaging and truly represents who you are. Our goal is to transform your mission into visual words.

Social Media Consulting

We are millennials and can also show you a thing or two about social media and how to effectively market your company digitally. Did you know using certain words in Facebook posts can result in a reduced audience reach? Most people don’t !Let us help you develop a digital marketing plan that will engage your audience and keep them coming back for more.

Event Promotion

Description coming soon!

Business Card Design

The majority of the communication “nowa days” is visual and more often… digital. Having attractive stuff that reflects your marketing message is crucial as it ensures that your “brand” talks to the largest audience as possible without losing track of who you are. Blu Mountain Expressions can help bring your content ideas to life and ensure your business looks professional and innovative.

 

Expertise

BRANDING & IDENTITY

WEBSITE DESIGN

BROCHURE DEVELOPMENT

SOCIAL MEDIA CONSULTING

EVENT PROMOTION

Description coming soon!

BUSINESS CARD DESIGN

A Few of My Clients

 

contact

Stay Connected:

Reach Me

based in Athens, GA

Seven Oh Six 633-3362

holla [at] jashleypanter [dot] com

Available for Freelance & Hire

Let’s Chat

מיזוג אוויר
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