Born to be a Marketer \ Branding and Design Obsessed \ Social Media Junkie \ Addicted to UX
I consider myself to be a rare find as a marketing expert. Unlike many marketers, I am both right brained and left brained. I am a strategic thinker and am always five steps ahead, but I also am a rockstar in graphic design, website design and user experience, social media marketing, translating performance metrics, and other professional qualities. I strongly believe that my self starting, culture creating, and goal driven attitude makes me a desirable candidate for any company looking for growth.
Unlike most marketing professionals, I understand both the business world, as well as the technical world. I am a great mediator between both marketing and technology departments and often help both departments communicate and help translate concepts into functional designs for both sides. Along with understanding both marketing and technology lingo, I have a raw talent for design and have experience in the graphic design industry as well.
Although I possess many desirable skills, UX design is probably a skill that most companies don’t realize they need and a skill that I’m naturally talented in. As both a designer and a marketer, I can’t help but to always think about the user first and foremost.
As you can see, I’m a jack of all trades. Some see a jack of all trades as an expert in none, but I like to think of myself as a utility player… I can do it all. So, if you want a well rounded marketer who can provide insight in many different areas and be able to understand how everything functions TOGETHER… well, I’m your gal.
Think back… when is the last time you really enjoyed visiting a website (and not because of the content) and had seamless navigation and page flow? Can’t think of one? That’s UX. People won’t remember good UX, but they ALWAYS remember bad UX. In this instance, I want to be unmemorable.
It’s a long established fact that a reader will be distracted by beautifully designed and readable content. Whether it’s print or digital, I design cool stuff that people just can’t help but to look at. Essentially, I make things pretty.
Social media? What can be hard about that? Everyone has a Facebook! But, does everyone know that when you run a business Facebook page, there are specific words you can’t use in your post or Facebook will reduce your reach by 1%? Doubtful. I know all of the social tricks.
Because I have a business mind, as well as a creative mind, targeting an audience, creating a strategic marketing plan, and then watching the results is just as much fun as putting together a puzzle to me.
I was ranked #15 overall as a JUCO player as a freshman.
I don’t trust people who don’t like dogs.
Caramel Macchiatos are my first love.
I can’t make it through the day without music.
Nov. 2014 – Present
University of Georgia
I currently work for the Small Business Development Center, a Public Service and Outreach unit of UGA. At the UGA SBDC, I help manage the development, implementation, and assessment of marketing activities. I assists with management of both print and digital marketing initiatives, brand reputation and consistency, and the flow of organizational messaging to both internal and external audiences. I also manage and maintain the statewide website and UX. In addition, I work with faculty and professional staff in determining and meeting their requirements for communicating with clients, prospects, stakeholders and partners.
Mar. 2011 – Present
Blu Mountain Expressions
Blu Mountain Expressions is an inherently inquisitive bunch, invigorated by ideas and provoked by possibility. Marketing and graphic design is what they do. BME serves businesses throughout the Greater Atlanta/North Georgia area. Their seasoned professionals create modern, creative, high-impact designs for a wide variety of clients that range from small business, start-ups, and non-profits.
As Creative Director I manage day to day operations including invoicing, accounting, marketing, website development, client relations, and more. Furthermore, I also have a client list that I manage and create projects for ranging in a wide variety of marketing and design areas. My primary duty is marketing/design consulting for small businesses to help get their business off the ground and/or provide tools/resources and a strategy for a small business to grow as the digital world demands.
Jun. 2016 – Present
GO Sports Unlimited
At GO Kickball, I assist in the creation of social media images, t-shirt designs, logos, and help bring business initiatives to life via design.
Sept. 2012 – Nov. 2014
Harry Norman, REALTORS
As a Marketing Coordinator, I maintained and enhanced 65+ residential real estate agents’ marketing, public relations, branding, and digital efforts. I assisted the agents with design and innovative marketing materials that vary from print to digital. I also managed the Forsyth/Lake Lanier Office’s social media presences and was responsible for their optimization and visibility on the web. I lead several monthly hands-on workshops to help the agents better understand and use their HNR provided resources. While at the Forsyth/Lake Lanier Office, I increased their social followers by over 1,200% within a 2-year time frame, as well as increased their audience reach from by 4,000%. I also started HNR’s Real Estate Guide, which was published monthly in both digital and print. The publication averaged 17,250 print distribution and 2,000+ only views monthly. I also led the coordination of many charity events such as: 2 Red Cross Blood Drives, a Community Wide Yardsale, a Chili Cook-Off, and 2 Benefit Horse Shows.
Oct. 2010 – Jun. 2012
Web/Graphic Design Assistant
I worked for AU’s Office of Public Relations assisting the graphic designer and web designer. I helped develop and maintain departmental web pages for Augusta University. Along with my website duties, I took on high volumes of graphic design projects which require me to design according to specific design specifications, put the design through the approval phase, make revisions recommended, get final approval, and send the design to the printer print ready. Some of the projects I worked on range from brochures, to flyers, posters, certificates, invitations, newsletters, handbook covers, campus maps, and more.
May 2006 – Jan. 2009
I worked as a designer and created mainly t-shirt designs, but occasionally worked on a few logos. I became swift in Macromedia Freehand and Streamline. I know how to separate designs as well and punch embroidery designs. I am very knowledgeable in the silk screening and promotional product process.
M.A. Mass Communications (Emerging Media)
University of Georgia
The Emerging Media Master’s Program is designed to help graduate students understanding the use emerging media and how new technology fits into business. The program also teaches user experience, content development, project management graphic design, website development, social media listening and analytics, and ways to strategically managing emerging media to further career goals.
B.A. Communications (Public Relations | Art)
Served as Vice President of Lambda Alliance for ten months, and as President for two months. Serve as a Media Chair for a local club rugby team, Augusta Furies.
Adobe Creative Suite
Branding & Identity
Communications & Social Media Strategist at MOSAIC Technologies Group
Ashley’s graphic design skills capture what audiences of varying ages, needs and purposes are looking for: grabbing attention when needed or servicing the content when that’s more appropriate. I turn to Ashley on a regular basis for assistance in graphic and web design (WordPress, SEO, site optimization), and she is always available. She goes above and beyond, commits only to what she is able to and consistently delivers. Ashley is funny, ambitious and hard working. My former student is as much a resource to me as I am to her. That is her own doing.
VP of Communications and Operations at JLL
Ashley is not only skilled in the area of design but she has a good working knowledge and understanding of what a brand is and how it should work. She is detail oriented, quick to learn and has exactly the right attitude for supporting company growth. On top of all this, she also understands technology. I was thrilled to have her on our team!
David R. Sanders
REALTOR at Harry Norman, REALTORS
Ashley is a quick and creative marketing expert skilled in graphic and web design and has a strong understanding of social media. An often overheard quote regarding her abilities as a Marketing Coordinator is “Ashley can do more in one day than XYZ did in a week.
Director, University Relations at Augusta State University
Ashley has been an asset to our office. Her skills and abilities in updating departmental webpages and creating posters and flyers for campus events are outstanding. Ashley is a very talented young lady.
Owner, Augusta Medical Billing
Ashley with Blu Mountain Expressions is a professional, personable and very talented graphic designer with a wide array of skills and products. Ashley’s work speaks for itself and she it timely as well as above average in talent and creativity. I would recommend Ashley for any graphic design project and feel confident that anyone would be more than satisfied with her results.
I have two freelance companies that I work with… Blu Mountain Expressions and EM Creative. Blu Mountain Expressions is a one gal show… just me. Generally, BME works with clients who are needing one-off projects (i.e. logo, business card design, flyer, ad, brochure, website design). The other company I work with, EM Creative, is a solid team of highly creative souls with extensive marketing experience. EM Creative tends to partner with larger clients whose projects require ongoing attention.
Regardless of the company, the projects that I produce are THE most important part of my business. Nothing leaves my desktop without a thumbs up. Learn more about my team and I and how we could be the right fit for your marketing/design needs.
Branding & Identity
Social Media Consulting
BRANDING & IDENTITY
SOCIAL MEDIA CONSULTING
BUSINESS CARD DESIGN
A Few of My Clients
based in Athens, GA
Seven Oh Six 633-3362
holla [at] jashleypanter [dot] com