Blog Alternate – Page 2 – J. Ashley Panter

User Experience in Management

Posted by ashley.panter
On June 23, 2018
0 Comments
management, maximum elective effort, michael myers, personal entrepreneurship, user experience, ux, uxm

When one thinks about user experience, often times, people assume the term only applies to the marketing world. However, user experience is everywhere. As we learned in the first part of this blog series (How to Connect Through Experience), great user experience, often times, isn’t even recognizable. If you think about it, can you remember […]

Sharing is Caring: Digital Masterminds Share Their Secrets

Posted by ashley.panter
On June 9, 2018
0 Comments
content marketing, digital, digital summit, dsatl, email marketing

A few weeks ago, I attended the Digital Summit in Atlanta. If you haven’t heard of/attended this event, you’re REALLY missing out… even if you’re not in the digital industry. I know that’s hard to believe, but after you immerse yourself in the digital world for two full days, you’ll quickly realize how important digital […]

How to Build Your Personal Brand Like a Boss

Posted by ashley.panter
On May 27, 2018
0 Comments
brand building, branding, cmo, goals, jeff perkins, marketing, michael barber, motivation, seinfeld

If you’re (what I call) a hustla and don’t own your own business, building your personal brand can be pretty difficult… especially the younger you are because you don’t have a lot of experience or a ginormous portfolio… yet. (6 minute read) Then, it happens to us all… we get a job at a great […]

How to Use Cheap Marketing Tactics to Grow Your Business

Posted by ashley.panter
On May 8, 2018
0 Comments
business growth, digital marketing, logo design, marketing, marketing collateral, small business, ux, website design

Growing your brand in a crowded market place is hard. If you aren’t up on the latest marketing trends and aren’t super tech-savvy, it may seem impossible to compete. Many small businesses don’t have much of a budget to invest. So, they Google, “How to market your business cheap.” The answer? …you don’t. How many […]

Four Areas to Perfect for Successful UX

Posted by ashley.panter
On May 5, 2018
0 Comments
brand experience, design, desirability, usability, user experience, utility, ux, uxm

User experience is EVERYWHERE, but not many people realize it… especially in the business world. And when they do think of UX in marketing, generally, it’s very basic thinking like, “Did the customer/user have a positive interaction with my business?” However, if you read part on of my How to Connect Through Experience blog series, you […]

User Experience in Marketing

Posted by ashley.panter
On May 5, 2018
0 Comments
branding, design, marketing, usability, user experience, ux, uxm

User experience in marketing is EVERYWHERE, but not many people realize it… especially in the business world. And when they do think of UX in marketing, generally, it’s very basic thinking like, “did the customer/user have a positive interaction with my business?” However, as we learned in the first part of this blog series (How […]

How to Connect Through Experience

Posted by ashley.panter
On April 12, 2018
0 Comments
business management, customer service, gain and retain, user experience, ux, uxm

The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or […]

The Coin (Part 2)

Posted by ashley.panter
On February 10, 2018
0 Comments
alumni, dawg, emerging media, masters, the coin, uga, university of georgia

So now we talk about part two. (And if you are reading this part first… don’t. CLICK HERE to read the first part of this blog post.) As you recall from the last few paragraphs of the part one, I discovered that a brand new Masters of Emerging Media program was added to UGA’s graduate […]

Once a Dawg, Always a Dawg (Part 1)

Posted by ashley.panter
On February 10, 2018
0 Comments
alumni, bulldog, dawgs, emerging media, masters degree, once a dawg

I’ve been thinking about this blog post for a few weeks now. This morning, during my usual “wake up social media checking” routine (you know, because I’m a millennial and all), I ran across a video that I had shared a year ago. After watching the video, I knew that today was the day that […]

Facebook Zero is Coming!

Posted by ashley.panter
On January 26, 2018
0 Comments
digital marketing, facebook, social media

Mark Zuckerberg’s goal with Facebook has always been to bring people together. Over the years though, Facebook has accidentally shifted away from being consumer focused and has taken on the roll of being a quick, inexpensive, and targeted vehicle for digital marketing, as well as for gaming and online shopping. I don’t know about you, […]

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