Posts Tagged

marketing

How to Build Your Personal Brand Like a Boss

If you’re (what I call) a hustla and don’t own your own business, building your personal brand can be pretty difficult… especially the younger you are because you don’t have a lot of experience or a ginormous portfolio… yet. Then, it happens to us all… we get a job at a great company, throw ourselves…

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User Experience in Marketing

User experience in marketing is EVERYWHERE, but not many people realize it… especially in the business world. And when they do think of UX in marketing, generally, it’s very basic thinking like, “did the customer/user have a positive interaction with my business?” However, as we learned in the first part of this blog series (How…

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Carpe Diem

I ran across this video today and this “poem,” if you will, that really intrigued/spoke to me. It got me thinking, what IS my digital legacy? What will I leave behind? I suppose this website is a great start. I want my digital shadow to be of my digital followers of like mind who also…

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How Nintendo is Killing Their Brand

Although this post isn’t exactly about marketing, SEO, graphic design, or other entrepreneur type topics, I feel it’s still semi-related to the field in a sense because of branding and poor marketing choices. According to TechTimes, Nintendo announced last month that more than two million copies of their new Mario Kart 8 for Wii U…

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Social is the Future of Customer Experience

More and more, customers are turning to social channels for customer service from their favorite (or least favorite) brands. Is your company ready? A recent infographic from Facebook Marketing Partner Sprinklr found: 78 percent of companies now say they have dedicated social media teams, up from 67 percent in 2012. 47 percent of Americans say…

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Brain Quirks Every Marketer Should Know

The human mind is an amazing thing, but it certainly has its quirks and flaws (but what doesn’t, right?). The technical term for these flaws: Cognitive biases. Cognitive biases means irrational thought patterns. These patterns may have worked for cavemen, but they really make our marketer have to work hard nowawdays. These brain quirks can seriously…

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