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loss aversion

Brain Quirks Every Marketer Should Know

The human mind is an amazing thing, but it certainly has its quirks and flaws (but what doesn’t, right?). The technical term for these flaws: Cognitive biases. Cognitive biases means irrational thought patterns. These patterns may have worked for cavemen, but they really make our marketer have to work hard nowawdays. These brain quirks can seriously…

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