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How to Build Your Personal Brand Like a Boss

If you’re (what I call) a hustla and don’t own your own business, building your personal brand can be pretty difficult… especially the younger you are because you don’t have a lot of experience or a ginormous portfolio… yet. Then, it happens to us all… we get a job at a great company, throw ourselves…

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User Experience in Marketing

User experience in marketing is EVERYWHERE, but not many people realize it… especially in the business world. And when they do think of UX in marketing, generally, it’s very basic thinking like, “did the customer/user have a positive interaction with my business?” However, as we learned in the first part of this blog series (How…

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What March Madness Can Teach Branding

I spent some time this morning on LinkedIn and ran across this article and just had to share it: March Madness is the most wonderful time of the year for basketball fanatics. College basketball fans will flock to their televisions for three weeks of intense competition that results in “One Shining Moment”. As an avid…

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