Experience

8+ YEARS OF EXPERIENCE IN MARKETING AND GRAPHIC DESIGN

For eight years I have designed logos, websites, helped businesses establish their brand and identity, assisted companies with advertisement placement and design, and have excelled in the digital marketing field helping many clients along the way. My designs are unique, strategic, authentic, smart, clean, modern, and eye catching. Clients repeatedly refer me.

Throughout my graphic design career, I have worked in several industries as well as worked with many different mediums. I’ve working in the screen printing industry, university system, graphic design industry, website design industry, as well as the real estate industry. Some of my favorite design categories are logos, ads, business cards, and unique projects like banns/billboards/promotions.

 

THE PRESENT

Marketing Manager, The University of Georgia

At The University of Georgia Small Business Development Center, which is a unit of the Office of Public Service and Outreach, I help manage the development, implementation, and assessment of marketing activities. Some of my responsibilities include assisting management of online marketing initiatives, as well as traditional marketing efforts. In addition, I work with faculty and professional staff in determining and meeting their requirements for communicating with clients, prospects, stakeholders and partners.

I also have operational responsibility for the integration of marketing strategies into the organization’s programmatic activities. This includes the flow of information to both internal and external audiences.

FACILITATED WORKSHOPS

MARKETINGPALOOZA

THE UNIVERSITY OF GEORGIA (2015, 2016)

Developed a two day annual workshop, Marketingpalooza, in which I develop the curriculum yearly based upon skill needs by the UGA SBDC Support Staff. I also teach each session of the workshop and schedule all activities and worksheets involved with the workshop. Each support staff member received a take-home manual of all presentation slides and additional content to further their knowledge and refresh their memory when needed.

SUPPORT STAFF TRAINING

GEORGIA SOUTHERN UNIVERSITY (2015)

Taught a four-hour Adobe Creative Suite workshop at the UGA SBDC 2015 Support Staff Training. I developed an interactive curriculum covering Adobe InDesign and Adobe Photoshop and provided hands-off training throughout the workshop. Each support staff member received a take-home .zip file of all interactive files and presentation slides.

DIGITAL PORTFOLIOS: DO YOU NEED THEM?

AUGUSTA UNIVERSITY

Facilitated a workshop at Augusta University Hull College of Business emphasizing the importance of digital portfolios to a mixed group of communications and business students. The workshop gave an in-depth overview of the benefits of digital portfolios, as well as easy methods and strategies to creating a digital portfolio. All students attending the course received a link to my website (www.jashleypanter.com/gru), which contains presentation slides, a digital portfolio manual, a digital resume template, and links to educational videos to help the students better learn the tricks of the trade.

PANELIST

SBDC GROWSMART

Served as a digital marketing expert panelist during the marketing portion of SBDC GrowSMART and answered numerous questions regarding social media, search engigne optimization, and digital marketing in general.

PREVIOUS EXPERIENCE

Xtrem Printgraphics  |  (June 2007 – January 2009)  |  Job Title: Graphic Designer

Duties: Design silk screen designs, separate designs, punch embroidery, design logos, manage showroom, provide input on product orders, and other various design tasks.

Augusta State University  |  (October 2010 – June 2012)  |  Job Title: Public Relations Design Intern

Duties: Re-design webpages for the university, complete various over-flow graphic design projects ranging from brochures, logos, newsletters, tabloids, posters, certificates, advertisement, billboards, campus light banners, re-write web content, and promote the university via other various media.

Harry Norman, REALTORS  |  (September 2012 – November 2014)  |  Job Title: Marketing Coordinator

Duties: As a Marketing Coordinator, I maintained and enhance 65+ residential real estate agents’ marketing, public relations, branding, and digital efforts. I assisted the agents with design and innovative marketing materials that vary from web to print. I also managed the Forsyth/Lake Lanier Office’s social media presences and was responsible for their optimization and visibility on the web. I lead several monthly hands-on workshops to help the agents better understand and use their HNR provided resources. While at the Forsyth/Lake Lanier Office, I increased their Facebook “Likes” from 36 to 500+ within a 2-year time frame, as well as increased their audience reach from 110 to 4,012 people (reaching over 8,000 weekly at our highest point). I also increased their Twitter followers from 12 to 100+ followers. One of my largest projects at HNR was The Real Estate Guide, which I designed and produced monthly. The publication was available both digitally and in print and was inserted into the Forsyth Herald Newspaper monthly. This publication averaged 17,250 print distribution and 2,000+ online views. I also help several successful events where proceeds were donated to charity (raised over $25,000). These events included: 2 Red Cross Blood Drives, a Community Wide Yardsale, A Chili Cook-Off, and 2 Benefit Horse Shows.