A few weeks ago, I attended the Digital Summit in Atlanta. If you haven’t heard of/attended this event, you’re REALLY missing out… even if you’re not in the digital industry. I know that’s hard to believe, but after you immerse yourself in the digital world for two full days, you’ll quickly realize how important digital…
Category
Marketing
Growing your brand in a crowded market place is hard. If you aren’t up on the latest marketing trends and aren’t super tech-savvy, it may seem impossible to compete. Many small businesses don’t have much of a budget to invest. So, they Google, “How to market your business cheap.” The answer? …you don’t. How many…
User experience is EVERYWHERE, but not many people realize it… especially in the business world. And when they do think of UX in marketing, generally, it’s very basic thinking like, “Did the customer/user have a positive interaction with my business?” However, if you read part on of my How to Connect Through Experience blog series, you…
User experience in marketing is EVERYWHERE, but not many people realize it… especially in the business world. And when they do think of UX in marketing, generally, it’s very basic thinking like, “did the customer/user have a positive interaction with my business?” However, as we learned in the first part of this blog series (How…
Mark Zuckerberg’s goal with Facebook has always been to bring people together. Over the years though, Facebook has accidentally shifted away from being consumer focused and has taken on the roll of being a quick, inexpensive, and targeted vehicle for digital marketing, as well as for gaming and online shopping. I don’t know about you,…
How a Smiley Face in the Right Place Can Improve Audience Engagement
Smirky face, fist bump, high five, dancing emoji, etc. At some point or another… you’ve used an emoji. And if you haven’t, you can’t ignore them any longer—emoji are here to stay. They gravitated towards social media and now they’re a regular fixture even in email communications (even though you won’t find emoji images in…
How Poor Website Design Will Affect Your Business
Many small business owners neglect their company website. For whatever reason, web design gets overlooked when it comes to marketing strategy and social media seems to be the primary focus because it’s free. For someone working in the industry, this is a “#SMH” moment as web design is one of the most effective services you…
5 Things to Consider Before Using an Image From Google
We’ve all heard the old saying, “a picture is worth a thousand words,” but when that picture is protected by copyright, the picture could be worth $25,000 instead. As the popularity of social media grows, so does the amount of content that circulates through our news feed. Users can post or share their own or anyone…