Category

Design

User Experience in Management

When one thinks about user experience, often times, people assume the term only applies to the marketing world. However, user experience is everywhere. As we learned in the first part of this blog series (How to Connect Through Experience), great user experience, often times, isn’t even recognizable. If you think about it, can you remember…

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Four Areas to Perfect for Successful UX

User experience is EVERYWHERE, but not many people realize it… especially in the business world. And when they do think of UX in marketing, generally, it’s very basic thinking like, “Did the customer/user have a positive interaction with my business?” However, if you read part on of my How to Connect Through Experience blog series, you…

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User Experience in Marketing

User experience in marketing is EVERYWHERE, but not many people realize it… especially in the business world. And when they do think of UX in marketing, generally, it’s very basic thinking like, “did the customer/user have a positive interaction with my business?” However, as we learned in the first part of this blog series (How…

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How to Connect Through Experience

The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or…

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9 Tips to Checkmate Google

For years Google has dominated the internet and more or less held a monopoly on consumer searches. Not only used as a noun, but also a verb. Nobody ever says, “Yahoo those song lyrics.” However, with rapid changes in social media and new trends in online consumer behavior, webmasters face difficult challenges when it comes to…

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Mobilegeddon is Coming!

The world’s biggest search engine shakes up its algorithms… again. Although Google updates it’s algorithms regularly, a revision of this size is rare. The last “big” revision happened in 2012 when Google altered it’s algorithm to weed out misleading websites. Due to the uproar this caused in 2012, Google has tried to soften the blow…

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