The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or…
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The Coin (Part 2)
So now we talk about part two. (And if you are reading this part first… don’t. CLICK HERE to read the first part of this blog post.) As you recall from the last few paragraphs of the part one, I discovered that a brand new Masters of Emerging Media program was added to UGA’s graduate…
Once a Dawg, Always a Dawg (Part 1)
I’ve been thinking about this blog post for a few weeks now. This morning, during my usual “wake up social media checking” routine (you know, because I’m a millennial and all), I ran across a video that I had shared a year ago. After watching the video, I knew that today was the day that…
Mark Zuckerberg’s goal with Facebook has always been to bring people together. Over the years though, Facebook has accidentally shifted away from being consumer focused and has taken on the roll of being a quick, inexpensive, and targeted vehicle for digital marketing, as well as for gaming and online shopping. I don’t know about you,…
How a Smiley Face in the Right Place Can Improve Audience Engagement
Smirky face, fist bump, high five, dancing emoji, etc. At some point or another… you’ve used an emoji. And if you haven’t, you can’t ignore them any longer—emoji are here to stay. They gravitated towards social media and now they’re a regular fixture even in email communications (even though you won’t find emoji images in…
The True Meaning of Leading from Behind
Every now and again, you run across something that just gets to you… it really sticks. Whether it be a poem, motivational quote, a book, or maybe a story of business success, often times, these bits of inspiration stay with us and help keep us entrepreneurs moving forward. Today, while scrolling through Facebook (as us…
How Poor Website Design Will Affect Your Business
Many small business owners neglect their company website. For whatever reason, web design gets overlooked when it comes to marketing strategy and social media seems to be the primary focus because it’s free. For someone working in the industry, this is a “#SMH” moment as web design is one of the most effective services you…
Business and Leadership Lessons We Can Learn from March Madness
Growing up, almost every kid dreams of playing for their favorite childhood team and winning a National Championship. However, most kids don’t get to live out those dream… unless your are Ryan Achidiacono, who grew up eating, breathing and sleeping Villanova Wildcat basketball and then led his team last night (Monday, April 4, 2016) to…