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How to Build Your Personal Brand Like a Boss

If you’re (what I call) a hustla and don’t own your own business, building your personal brand can be pretty difficult… especially the younger you are because you don’t have a lot of experience or a ginormous portfolio… yet. (6 minute read) Then, it happens to us all… we get a job at a great…

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Four Areas to Perfect for Successful UX

User experience is EVERYWHERE, but not many people realize it… especially in the business world. And when they do think of UX in marketing, generally, it’s very basic thinking like, “Did the customer/user have a positive interaction with my business?” However, if you read part on of my How to Connect Through Experience¬†blog series, you…

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User Experience in Marketing

User experience in marketing is EVERYWHERE, but not many people realize it… especially in the business world. And when they do think of UX in marketing, generally, it’s very basic thinking like, “did the customer/user have a positive interaction with my business?” However, as we learned in the first part of this blog series (How…

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How to Connect Through Experience

The basic theory of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a variety of biases. According to Customer Experience Psychologist Liraz Margalit, Ph.D., while logic plays a large part in the decision making process when it comes to life purchases (such as insurance or…

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The Coin (Part 2)

So now we talk about part two. (And if you are reading this part first… don’t. CLICK HERE to read the first part of this blog post.) As you recall from the last few paragraphs of the part one, I discovered that a brand new Masters of Emerging Media program was added to UGA’s graduate…

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Once a Dawg, Always a Dawg (Part 1)

I’ve been thinking about this blog post for a few weeks now. This morning, during my usual “wake up social media checking” routine (you know, because I’m a millennial and all), I ran across a video that I had shared a year ago. After watching the video, I knew that today was the day that…

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Facebook Zero is Coming!

Mark Zuckerberg’s goal with Facebook has always been to bring people together. Over the years though, Facebook has accidentally shifted away from being consumer focused and has taken on the roll of being a quick, inexpensive, and targeted vehicle for digital marketing, as well as for gaming and online shopping. I don’t know about you,…

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